We developed this resource to give you a clear, calm summary of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you operate a website, social channel, or review platform in Belgium, this is the beginning for understanding the framework, the legal framework, and the procedures involved in joining our network.
What a Casino Affiliate Program Actually Is
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through unique tracking URLs, and we pay you a fee when your referred visitors take a defined action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The central system relies on clear tracking. Every affiliate receives a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system credits the activity to your account accurately.
We view this as a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides follow the rules and the local regulatory environment.
Privacy Protection and the Affiliate Partnership
The General Data Protection Regulation covers everything we undertake with our Belgian partners. As an affiliate, you function as a distinct data controller for the information you collect on your own platform. We act as a controller for the player data we manage once a user signs up at Kong Casino.
We do not disclose personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you see that a player signed up and deposited on a certain date, but you do not obtain their name, email, or payment details. This distinction protects player privacy and aligns with the GDPR principle of data minimization.
You must have your own transparent privacy policy on your platform that explains how you deal with cookies, tracking, and any personal data you collect. It should also state that your site includes affiliate links directing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
What We Require from Our Belgian Affiliates
We carefully choose who partners with Kong Casino. Our perfect partner understands the Belgian gambling landscape and runs a platform that reaches adults who are actively interested in online casino entertainment. We reject partners who depend on aggressive pop-up advertising or deceptive pre-sell pages.
We expect you to ensure your content truthful and up to date. If we change a bonus structure or withdraw a game category, your reviews and landing pages should mirror that within a fair timeframe. Old offers lead to confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is important to us. We provide an affiliate manager to every sanctioned Belgian partner. This person can answer questions about promotional restrictions, give performance feedback, and inform you to upcoming campaigns. You are by no means left guessing whether a piece of content will pass review.
Promotional Methods We Allow
Content-based promotion works best and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats provide an opportunity to present factual information while seamlessly integrating your affiliate links in a way that adds value for readers.
Social networking promotion is authorized on condition your channel targets an adult audience. Paid social ads demand additional review, as platforms like Facebook impose their own gambling ad limitations. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Reasons for Termination
Spam email promotion is firmly forbidden, as is any attempt to hijack traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Breaches of these policies culminate in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is especially stringent.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written consent. We enforce this to protect organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
How the Kong Casino Program Operates across Belgium
Belgium runs a stringent licensing regime overseen by the Gaming Commission. Any partnership we keep must conform fully with these national rules. This indicates our affiliate program is founded on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you gain admission to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you don’t have to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you directed. We don’t provide cost-per-acquisition arrangements, as our focus remains on long-term player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is calculated on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method enables it easier for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply clears to zero at the start of the following month. We implemented this feature so that a single big win does not affect your future commissions indefinitely.
Monitoring and Attribution Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also use a last-click attribution model, which implies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is tested regularly to ensure accuracy. We record every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
Regulatory Duties for Affiliates in Belgium
Operating as an affiliate in Belgium requires you must adhere to several layers of regulation. The Belgian Gaming Act sets the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We require every partner to comprehend these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that contains affiliate links. Belgian consumer law demands that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content satisfies this duty in most cases.
You are also prohibited from targeting individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid appealing to minors. We offer age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Limitations on Advertising Content
Belgian regulations forbid misleading claims about winning probabilities or indicating that gambling fixes financial problems. Your copy must not pledge guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that minimize excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still follow the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically entails linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to put this within a dedicated section, not hidden in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law demands that this be clear. The tone you use should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
How to Become a Part of Our Affiliate Program
This application process is straightforward but thorough. We review every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and secures both your reputation and ours.
We start with a short online application form reachable from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team examines the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything fits our requirements, we provide your unique affiliate account credentials by email.
- Submit the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, set up your dashboard, and begin using approved tracking links in your content.
Payment Terms and Settlement Schedule
Our commission structure is designed to be consistent even in a heavily regulated market. We calculate commissions on the 1st of each month for the prior calendar month. Account summaries become available in your dashboard right away after calculation, so you never wait for manual reports.
Payments are handled within 15 days of invoice creation. We support bank transfers to Belgian IBAN accounts as the primary method. The minimum payment amount is set at €100, and if your accrued balance falls below that figure, we roll it ahead to the next payment cycle without intervention.
Our revenue share rate is based on tiers based on the count of new depositing players referred each month. As your referral network grows, your commission rate increases across established tiers. This model encourages regular, valuable referrals rather than one-off spikes in low-intent traffic.
- Commissions are computed on net gaming revenue after winnings, bonuses, and chargebacks are taken out.
- Settlement currency is euros, with no conversion fees applied for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is needed before a payment is released each cycle.
Maintaining a Enduring Partnership
A lasting affiliate relationship relies on mutual respect and consistent visibility. We encourage partners to publish regular, relevant content rather than letting links sit on stale pages. Fresh material not only helps your search rankings but also indicates to us that you remain actively participating with the program.
We assess all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may deactivate your links and ask for a check-in. This is not penal; we simply aim to clarify whether you need updated creative assets or if your promotional focus has shifted elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and changing player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you decide to leave the program, you can close your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, assuming they meet the minimum threshold. We view a clean, professional exit process is as vital as a smooth onboarding experience.
Assets Provided for Accepted Affiliates
After approval, you get entry to our private affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved copy snippets in Dutch and French. We allocate resources to these materials so you spend less time creating assets and more time connecting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence assists you tailor your content to what actually resonates with Belgian players you bring to Kong Casino.
Our team maintains an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without employing aggressive tactics.
- Approved media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager assigned to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is present from the moment your account becomes active, and we continuously enhance our resources based on partner feedback.